Hailey Bieber has become one of the most recognizable faces in fashion and beauty. Born into the Baldwin family, she stepped out of that shadow to build a business empire with her skincare brand Rhode. Her marriage to pop star Justin Bieber keeps her in headlines, but her professional achievements stand on their own.
From runway campaigns to a billion‑dollar acquisition, Hailey Bieber’s story is still unfolding. The following pages separate confirmed facts from persistent rumors, drawing on multiple sources to provide a clear and neutral portrait.
How Old Is Hailey Bieber and What Is Her Background?
Hailey Rhode Bieber (née Baldwin)
28 (born November 22, 1996)
Model, businesswoman, media personality
Justin Bieber (m. 2018)
$20–30 million (reportedly)
5 ft 7 in (1.70 m)
Founder of Rhode skincare
One son (Jack Blues, born August 2024)
- Hailey Bieber transitioned from model to entrepreneur, launching Rhode in June 2022.
- She married pop star Justin Bieber in 2018, and the couple has been subject to intense media scrutiny.
- Rhode has become a major player in the clean skincare market, leveraging her massive social media following.
- Despite persistent rumors, Hailey and Justin have consistently denied divorce or separation.
- She has over 58 million followers on Instagram and a growing YouTube channel.
- Rhode was acquired by e.l.f. in 2025 in a deal valued at around $1 billion.
| Field | Detail |
|---|---|
| Full Name | Hailey Rhode Bieber (née Baldwin) |
| Birth Date | November 22, 1996 |
| Age (2025) | 28 |
| Birthplace | Tucson, Arizona, USA |
| Height | 5 ft 7 in (1.70 m) |
| Occupation | Model, businesswoman, media personality |
| Spouse | Justin Bieber (m. 2018 – present) |
| Children | 1 son, Jack Blues (born August 2024) |
| Estimated Net Worth | $20–30 million (reportedly) |
| @haileybieber (52.4 M followers) | |
| TikTok | @haileybieber (19.2 M followers) |
| YouTube | Hailey Rhode Bieber (1.2 M subscribers) |
What Is Hailey Bieber’s Net Worth and How Does She Earn?
Hailey Bieber’s net worth is not publicly disclosed, but various estimates place it between $20 million and $30 million. Her income streams include modeling contracts, brand endorsements, and the revenue from Rhode, her skincare company.
She began modeling professionally in 2014 and signed with IMG Models. Over the years she has worked with top fashion houses and appeared in campaigns for major brands. However, the most significant financial shift came with the launch of Rhode in June 2022.
Rhode’s Revenue and the e.l.f. Acquisition
Rhode reported total sales of $212 million for the fiscal year ending March 31, 2025. In 2025, e.l.f. Beauty acquired the brand in a deal reportedly worth $1 billion, structured as $800 million upfront with an additional $200 million contingent on future growth. This acquisition turned Hailey Bieber from a celebrity entrepreneur into a major beauty industry figure.
Because Hailey Bieber has not released an official financial statement, net worth figures from third‑party sources differ. The $20–30 million range is a composite of modeling income, endorsement deals, and the reported Rhode acquisition terms. No single source provides a verified total.
Who Is Hailey Bieber Married To? – Relationship with Justin Bieber
Hailey Bieber is married to Canadian pop singer Justin Bieber. Their relationship has been one of the most closely followed celebrity romances of the past decade.
How They Met and the Timeline
The couple first dated briefly in 2015–2016. They reconnected in June 2018, became engaged in July2018, and were married in a New York City courthouse on September13,2018. A second, larger ceremony with family and friends took place in South Carolina on September30,2019.
Addressing the Divorce and Selena Gomez Rumors
Persistent media narratives have suggested tension between Hailey and Justin’s ex‑girlfriend Selena Gomez. Both Hailey and Selena have publicly stated that they have moved on, and neither has confirmed any ongoing animosity. Divorce rumors have repeatedly surfaced, but sources close to the couple deny that any legal separation is imminent.
Divorce rumors are unsubstantiated. Neither Hailey nor Justin has filed for divorce, and representatives have not commented on such claims. Reports of a split appear to originate from fan speculation rather than verified sources.
What Is Rhode Skincare? – Hailey Bieber’s Business Venture
Rhode is a clean skincare brand that Hailey Bieber launched on June15,2022. The name comes from her middle name, Rhode. She serves as founder, chief creative officer, and head of innovation.
Product Range and Brand Philosophy
Rhode started with a small lineup of core skincare items, including a peptide lip treatment and barrier‑repair moisturizer. The brand emphasizes gentle, effective formulas free from certain synthetic ingredients. It quickly gained a cult following, particularly among Gen Z and millennial consumers.
Growth and Acquisition
By 2025, Rhode had become a major beauty business. The brand’s reported $212 million in annual sales and subsequent $1 billion acquisition by e.l.f. underscored its market impact. The deal was announced in two different waves (March and May 2025) depending on the source, but the final agreement appears to have closed in mid‑2025.
Does Hailey Bieber Have a Baby? – Pregnancy and Family Plans
Yes. Hailey and Justin Bieber announced their pregnancy in May 2024. Their son, Jack Blues Bieber, was born in August 2024. This marked the couple’s first child.
The news had been the subject of intense speculation for years before the official confirmation. Since the birth, the family has maintained a relatively private life. No further children have been announced as of 2025.
Where to Find Hailey Bieber on Social Media?
Hailey Bieber maintains active profiles on several platforms, each serving a slightly different audience. She uses these channels to promote Rhode, share Bible quotations, give glimpses into her personal life, and connect with fans.
- Instagram: @haileybieber – over 52 million followers
- TikTok: @haileybieber – over 19 million followers
- YouTube: Hailey Rhode Bieber – over 1 million subscribers (launched March 2021)
Key Milestones in Hailey Bieber’s Life and Career
- – Born Hailey Rhode Baldwin in Tucson, Arizona.
- – Began modeling and signed with IMG Models.
- – Married Justin Bieber in a New York City courthouse.
- – Second wedding ceremony in South Carolina.
- – Launched her skincare brand, Rhode.
- – Birth of son Jack Blues.
- – Rhode acquired by e.l.f. for approximately $1 billion.
What Is Confirmed and What Remains Unclear?
| Established Information | Information That Remains Unclear |
|---|---|
| Born November 22, 1996 | Exact net worth – estimates vary |
| Married Justin Bieber in 2018 | Divorce rumors – no public filing |
| Founder of Rhode skincare | Relationship with Selena Gomez – media exaggerations common |
| Height 5 ft 7 in (1.70 m) | Pregnancy timeline – only confirmed in 2024 |
| Verified social media accounts | Future product lines for Rhode |
What Does Hailey Bieber’s Public Image Really Mean?
Hailey Bieber has built a successful brand beyond her marriage to Justin Bieber. She leveraged her modeling background and large social media following to launch Rhode, a clean skincare line that resonated with young consumers. Her public image is often intertwined with celebrity gossip, particularly the long‑running comparison to Selena Gomez, but both parties have consistently tried to downplay drama.
As of 2025, Hailey continues to expand her business and influence, while navigating public scrutiny with a relatively private personal life. Her future moves may include new Rhode categories, collaborations, or a greater focus on advocacy.
Where Do the Facts Come From?
The information in this article draws from publicly available records, verified social media accounts, and reliable media outlets. Below are key source excerpts.
“Hailey Rhode Bieber (née Baldwin; born November22,1996) is an American model, socialite, media personality, and businesswoman.”
“Founder, Chief Creative Officer, and Head Of Innovation @rhode”
“From honest conversations to skincare routines to fashion fails – I can’t wait to dive into some of my most cherished passions.”
What’s Next for Hailey Bieber?
Looking ahead, Rhode may expand into new product categories such as body care or makeup. Hailey could also return to modeling for select campaigns or pursue personal projects in mental health advocacy. Any family updates, such as another child, will likely be shared through her controlled online presence. For now, her focus remains on growing the Rhode brand and managing a busy public and private life. For more on how female entrepreneurs build beauty empires, read Bethenny Frankel – The $80 Million Skinnygirl Empire.
Frequently Asked Questions About Hailey Bieber
Is Hailey Bieber related to the Baldwin family?
Yes, she is the daughter of actor Stephen Baldwin and niece of actors Alec, Daniel, and William Baldwin.
What is Hailey Bieber’s ethnicity?
She is of English, Scottish, German, and French descent.
Does Hailey Bieber have any siblings?
Yes, she has an older sister named Alaia and a younger brother named Aydan.
What does Hailey Bieber eat?
She has shared that she enjoys cooking and follows a balanced diet, but has not promoted a specific diet plan.
Where did Hailey Bieber go to school?
She attended private schools and was homeschooled for part of her education.
When did Hailey Bieber start modeling?
She began her professional modeling career in 2014.
Is Rhode skincare owned by Hailey Bieber?
She founded the brand and served as chief creative officer until its acquisition by e.l.f. in 2025.
Did Hailey Bieber appear in a music video?
She was featured in Justin Bieber’s “10,000 Hours” video.
What is Hailey Bieber’s Instagram handle?
@haileybieber
Does Hailey Bieber have a TikTok account?
Yes, @haileybieber with over 19 million followers.
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